In an attempt to better compete against Google in the mobile business, Microsoft reportedly considered various “unconventional tactics,” including letting smartphone buyers choose the mobile OS for their future handset, The Information reports (via The Next Web). “In one scenario, a smartphone buyer would be able to walk into a wireless carrier store, find a phone they like and only then choose whether they want Windows Phone or Android software to power it permanently,” a confidential document from a potential Windows Phone partner revealed. However, Microsoft execs concluded that such a scenario would not be feasible, as letting the buyer choose the OS for a device would be problematic both for the hardware maker but also for the carriers involved.



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