One day we will tell our grandchildren how the phone market was revolutionized by Samsung’s Galaxy Note, which debuted in October 2011. Its 5.3-inch screen size shocked and titillated handset experts, dividing them deeply over the sales prospects of such a monstrosity. In a couple of quarters it became evident that consumers had been harboring a secret hunger for jumbo displays because the Note turned into a massive global blockbuster. This was the product range that proved Samsung has insights into consumer behavior that Apple does not possess. This was the product range that helped boost Samsung’s quarterly smartphone volume above 80 million units in the autumn quarter of 2013, soaring-far above Apple with 30 million units. Samsung did phablets



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