The-shockingly weak-sales of LG’s flagship G2 smartphone have wider industry implications. The company moved only 2.3 million units of its flagship model during its launch quarter, missing its already-lowballed 3 million unit target by more than 20%. The context here is that Samsung shipped 10 million units of its latest Galaxy S model in just one month, vaulting to 20 million units in two months. Samsung is now in the position where it is outselling what was once its close rival by more than 10 to one during their respective flagship smartphone launch quarters. What makes LG’s fumble so scary is the fact that it is reported to have spent 200 billion won on marketing its mobile products in the



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