AT&T today announced new Mobile Share Value Plans. As part of the new plans, AT&T is separating the cost of service from the cost of the device. According to AT&T, customers who aren't subsidizing a device through their plan will need to pay only $25 to add that device to a Mobile Share Value Plan rather than $40. AT&T will automatically drop the monthly service charge down by $15 once a customer completes their contract, recognizing that the device has been paid off. Looking at the new Mobile Share Value Plans as an example, an on-contract smartphone costs $40 to add to the plan, but devices being paid off through AT&T Next, devices that are paid for in full price, devices that customers bring themselves are all eligible for the lower monthly charge of $25.


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