Windows tablets will gain market share in the coming years, but not fast enough to challenge the dominance of Google's Android and Apple's iOS, IDC said on Tuesday.
IDC is projecting Windows tablets to occupy 10.2 percent of the market by 2017, growing from a projected market share of 3 percent this year. By comparison, tablets based on Android and iOS will register slight dips in market share.
In 2017 Android will have a tablet market share of 58.8 percent, compared to the projected market share of 60.8 this year. Apple's iOS will have a tablet market share of 30.6 percent in 2017, compared to 35 percent this year.
Over time, Microsoft's market share in the tablet market will increase, thanks to more devices and aggressive pricing. But underlying Windows OS, device design and application problems will continue to prevent faster growth, said Tom Mainelli, research director of tablet research at IDC.
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