That marked a 39 percent increase over 2012, according to software maker Adobe, which analyzed 400 million visits on some 2,000 American shopping websites. Technology giant IBM also found similar numbers for overall online sales as it looked at 800 merchant websites. It said online sales jumped 19.7 percent on Thanksgiving and 19 percent on Black Friday, with orders averaging $135.27, a 2.2 percent increase compared to last year. According to Adobe, of the $3 billion in total online sales over the two days, $417 million was done on iPads and $126 million was done on iPhones, while Android phones were used to buy $106 million in purchases and Android tablets accounted for $42 million.



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