Interim BlackBerry CEO John Chen has wasted no time in overhauling the company as both-chief marketing officer-Frank Boulben and chief operating officer-Kristian Tear have now left for other endeavors. While news of executive departures is rarely a good sign for any company, in this case it’s a much-needed showing of accountability, something the one-time Canadian smartphone dynamo has lacked in recent years. Boulben’s departure in particular signals that BlackBerry executives will no longer get away with lighting large piles of money on fire without facing any consequences. To get a sense of Boulden’s reign of error as BlackBerry’s marketing chief, you have to step back and recall the two major marketing decisions that BlackBerry made over the last year: The



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