Samsung Electronics' worldwide tour to drum up developer interest stopped in London on Monday, as it hopes more developers will take advantage of features such as its S-Pen.
Samsung has stepped up efforts this year to convince developers to make use of features the company has added on top of Android-based devices, such as the Galaxy Note family, as well as on its TVs.
The thinking is that more customized apps will help convince consumers to pick its smartphones, tablets and TVs over competing products and create loyalty. Samsung knows it needs to evolve to remain the world's biggest phone and TV maker, and help from developers will be a crucial ingredient going forward, SP Kim, president and CEO of Samsung's European headquarters, told an audience of about 200 people from 16 countries.
Samsung's massive sales volume -- including over 80 million smartphones sold to end users during the third quarter, according to Gartner -- has helped pique the interest of developers. The company also sells about two TVs every second, it said.
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