Each week Ross Rubin contributes Switched On, a column about consumer technology.
On September 2, Microsoft announced that it would pay $7.2 billion for Nokia's handset business, including its smartphones and Asha phones aimed at consumers in developing economies. Key personnel from that business, including Nokia's former CEO Stephen Elop, would be joining Microsoft, and Nokia would now be a company that focused on location technologies (via its Here services) and wireless infrastructure (via NSN, for which it had purchased Siemens' share).
The move marked the exit of one of the most storied and, for many years, most successful mobile phone companies in history. It also marked Microsoft's entry into the handset market proper, taking an approach more aligned with Apple's than Google's. It's not only that it's the first time Microsoft has acquired a licensee, but it's also that it acquired one that had a dominant share of its licensing business in a device category.
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