China's Xiaomi is bringing the low-price strategy that has driven its success in mobile phones to the country's smart TV arena with a new 47-inch television that it says is the most affordable on the market.
The Xiaomi TV runs the company's version of Android called MIUI, and will be sold for 2999 yuan (US$486) once it arrives in October. The TV features a quad-core processor from Qualcomm, and display panel technology from Samsung and LG, Xiaomi's CEO Lei Jun said in a product unveiling on Thursday.
"This is our position for the Xiaomi TV. We want to build the first TV our fans will use," he said.
Xiaomi also unveiled its next generation flagship phone, called the Mi3. Like its predecessor, the Mi3 has high-end specs, but comes at a low price starting at 1999 yuan. The phone features a 5-inch 1080p screen, metal casing and a 13-megapixel rear-facing camera.
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