Get ready, world: The smartwatch wars have begun. Samsung on Wednesday announced the Galaxy Gear, its first-ever smartwatch. The Gear’s specs include a 2.5-inch OLED touch display, a dual-core processor, an accelerometer, Bluetooth 4.0 and Android 4.3. Samsung is describing the device as a companion to its popular smartphones such as the Galaxy S4 and the Galaxy Note II, which can control settings on the Gear using the Samsung Gear Manager mobile application. The new device will launch on September 25th in more than 140 countries around the world. Being the first major tech company to launch its own smartwatch is a minor coup for Samsung, which has beat Apple, Google and Microsoft to the market with its wearable computer.

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