It’s no longer a fluke: It looks as though Windows Phone has taken a commanding lead over BlackBerry in several key markets and has firmly established itself as the world’s No. 3 mobile platform. Kantar World Panel’s latest report shows that Windows Phone’s market share reached a record high of 8.2% across Europe’s five biggest markets in July 2013. BlackBerry, meanwhile, saw its share in those markets further deteriorate to just 2.4% in July, a drop of 4.3 percentage points from the 6.7% market share it had in July 2012. Where BlackBerry’s collapse has been most stunning, however, is in Mexico, which has long been a key emerging market for the firm. Over the past year, BlackBerry’s market share in
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