Back in 2010, 3G device sales in North America outpacedlending deviceChina and India by 185 million vs. 114 million. That’s when the collective taste of American consumers still mattered a lot. But in 2013, China and India will outpace North America by 256 million vs. 215 million. Smartphone market is now defined by Asian tastes. Andlending devicesince they love yellow gold in China, that is a good color for a phone, regardless of whether or not it’s deemed tacky by Americans. But is yellow goldlending devicetacky evenlending devicein the U.S. and Europe any more? That is not clear. White gold became the cool, sophisticated option in 1990s and 2000s as a part oflending devicethe backlashlending deviceagainst tacky 1980s. Chunky yellow gold jewelry was associated with shoulder

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