Apple doesn’t typically concern itself with smartphone market share numbers simply because the smartphones that it has sold have been extremely profitable. Combine this with the fact that iPhone users on average use their devices more and buy more apps than Android users and you can see a strong argument why the total number of users matters less than the type of users a platform has. All the same, there does come a tipping point at which market share does matter and the recent IDC numbers showing that Android accounted for 79% of all smartphones shipped in the second quarter may be what drives Apple to put its foot down. Benedict Evans has a smart take on Apple’s thinking with

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