LG Electronics and Motorola Mobility are betting on updated user interfaces on smartphones in a bid to differentiate their latest products, but analysts aren't convinced that's enough to break Apple and Samsung's dominance.
As smartphone design and hardware specs grow more similar, vendors are increasingly turning to the user interface as they try to differentiate their products and get people to upgrade in a saturated market.
The two latest examples are Motorola's Moto X and the G2 from LG Electronics. The latter has been equipped with buttons on the back, which can be used to control the volume and turn on the phone as well as access some apps. Motorola is betting big on voice control and users can also turn on the camera with "two quick twists of your wrist."
"What LG is doing with buttons on the back really typifies the challenge most manufacturers are facing when it comes to differentiation. It is really becoming harder and harder now, and it's difficult to see how the buttons will make much of a difference," said Geoff Blaber, analyst at CCS Insight.
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