The new HTC One Max is one of those sad freaks of nature: A.spin-off.phone that is being launched after the model it is based on has started stumbling. Despite faster production cycles, handset product roadmaps still.tend to.be locked in at 12 to 16 months ahead. This can lead to a situation where a company realizes it has picked the wrong direction, but has no choice but to walk down Hades Avenue.for several quarters until it can.execute a course correction. HTC made a.big miscalculation when it bet the farm on the HTC One, a svelte and expensive high-end model. Not only did HTC’s.device operating.margin drop to roughly 1% during the launch quarter of the new high-end flagship but the autumn quarter

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