Upcoming Atom chips from Intel will appear in tablets priced as low as $150, the company's CEO said Wednesday, vowing that Intel will not get caught flat footed again by "the next big thing."
Intel's low-power Atom chips are vital to its plans to recover ground in the mobile PC market, where sales of traditional laptops are falling and Intel has largely ceded the tablet space to rivals like Samsung Electronics and Qualcomm.
Speaking on his first quarterly earnings call for Intel on Wednesday, new CEO Brian Krzanich acknowledged Intel's missteps and said it can't afford to be caught off guard again.
"We've not always lived up to the standard we've set for ourselves," Krzanich said, admitting that Intel was "slow to respond" to the tablet market. There will always be "another big thing," he said, and Intel must be constantly "scanning" for it.
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