Each week Ross Rubin contributes Switched On, a column about consumer technology.
The Mac Pro might have been worthy of the "One More Thing" kinds of reveals that Steve Jobs used to do at Apple events. Despite being foreshadowed by Tim Cook as a product the company was going to make in the US, it was virtually carted in from left field at an event that focused broadly on new operating systems before a crowd of developers that could appreciate its power. That said, it will likely require OS X Mavericks, a thematically fitting release for a product that represents a new wave in Apple's design.
Some have said that iOS 7 may be the company's New Coke. The Mac Pro, though, is the new can. Its cylindrical form represents a new design for Apple, albeit one that jibes with the company's affinity for simple, rounded, iconic shapes. Like the new AirPort Extreme, it has a significant vertical profile, but is a fraction of the size of its predecessor designed to accommodate multiple optical drives and hard drives.
Filed under: Apple
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