A leading Nordic beverage company, Olvi, just reported an 85% increase in soft drink sales.and its.impressive .growth is attributed almost entirely to the new range of Angry Birds sodas. This is one of the most tangible examples of how mobile game companies have started to have an impact on old industries, particularly in Scandinavia where franchises like Minecraft and Angry Birds have recently forged high-profile licensing deals. The portion of Olvi sales going to export markets sky-rocketed to 20% in.Q1 2013 from 3% in the same quarter last year. Olvi’s total sales hit 29.5 million euros in the reported quarter. Major export markets include Spain, Norway and the U.K. Lego’s recent Minecraft-branded boxes triggered instant sellouts in 2012, but the

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