Sprint Kills Off Virgin Mobile

[cdmagurus.com]

Sprint is shutting down its Virgin Mobile prepaid brand. Starting the week of February 2nd, Sprint will move current Virgin Mobile customers to Sprint's other prepaid brand, Boost Mobile. According to a Sprint statement to FierceWireless, "In most circumstances, customers can keep their current phone and will receive a comparable or better Boost Mobile service plan with no extra cost". All of Sprint's business plans are currently in a kind of limbo as the company awaits a court verdict on whether it will be allowed to merge with T-Mobile. The pending merger has put a pause on all major investments and strategic moves, which in turn has hurt business units such as Virgin Mobile.


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