Google Launching RCS Service as Carriers Drag Feet

[cdmagurus.com]

Google will offer its own RCS service for Android users on networks that have not yet launched RCS. RCS is an open industry standard for enhanced messaging, designed to replace SMS and MMS. It offers many of the features of Apple's iMessage, such as read receipts, high-quality attachments, and typing indicators. Most new Android phones support RCS via Google's Messages app and its Chat feature, but it requires support on the network side. RCS was designed so that network operators could launch RCS support on their own networks, but most operators have been slow to adopt RCS. Sprint has launched it. T-Mobile has also launched it, but does not yet support it on all Android phones. Verizon has launched it for Pixel phones and promised greater support in 2019. AT&T does not yet support the Universal Profile that makes it RCS standard and interoperable between networks. RCS servers can be located anywhere on the Internet, though, so Google is launching its own. Google is rolling out the service on a country-by-country basis, starting with the UK and France this month. When available, Android users without an active RCS service will see a new prompt when opening the Messages app, asking if they want to opt in to Google's RCS service. Google has pledged to delete message content from its servers as soon as message delivery is confirmed.


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