FreedomPop Creates New MVNO, Unreal Mobile, to Target Sprint and T-Mobile Customers

[cdmagurus.com]

FreedomPop today announced the launch of Unreal Mobile, a new MVNO that it says will offer the most competitive unlimited plans available. The company is specifically targeting Sprint and T-Mobile customers ahead of the two corporations' planned merger. "Unreal Mobile is able to provide consumers [with unlimited plans that start at just $15 per month] because of the market conditions created by the proposed merger," explained FreedomPop. "Specifically, while Sprint and T-Mobile are currently working to prove to regulators that competition will flourish under consolidation, they are compelled to accept MVNO models and pricing that historically would have been seen as too competitive to their retail businesses." FreedomPop relies on VoIP and streamlined customer service to compete with Sprint-owned Boost Mobile and AT&T-owned Cricket Wireless. Unreal Mobile, which will run on FreedomPop's platform, will compete directly with Sprint and T-Mobile's postpaid businesses. The company is offering unlimited LTE-based service starting at $15 per month, which includes a VPN, mobile ad blocking, and the ability to use the Unreal phone number on tablets, phones, and computers. FreedomPop says Unreal Mobile will offer top-tier devices, flexible service, and live-agent customer service. Unreal Mobile expects to launch during the summer of 2018. It is accepting beta testers via its web site.


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