Samsung Agrees to Preload Verizon Bloatware on Galaxy Phones

[cdmagurus.com]

Samsung will install mobile apps from Verizon's Oath on all its Galaxy S9 and S9+ phones moving forward, according to Reuters. The two have signed a distribution agreement that will see Oath's Newsroom, Yahoo Sports, Yahoo Finance, and Go90 mobile apps preloaded on the phones. "The amount of content consumption on phones is continuing to skyrocket and I think brands and consumers want more high quality content," said Oath CEO Time Armstrong. Oath hopes owners of the S9 and S9+ will use the apps and view the advertising therein. Further, Samsung and Oath will let advertisers put ads that resemble content within the apps. "This gets ads one step closer to being direct to consumer," said Armstrong. "You can’t be more direct than being on the mobile phone home screen and app environment." The two companies will split the revenue generated by the ad views. Oath is the combined entity that used to be AOL and Yahoo. The companies didn't say when the apps will be added to S9 and S9+ phones.


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