BlackBerry Signs Licensing Deal with India's Optiemus

[cdmagurus.com]

BlackBerry today said it has licensed its smartphone brand to Optiemus, a smartphone maker based in India. The deal represents the third such agreement forged by BlackBerry with other hardware manufacturers. The most notable licensing deal is with TCL, the parent company of Alcatel, though BlackBerry has a similar deal in place with a joint venture in Indonesia called PT BB Merah Putih. Like the first two agreements, this third licensing deal means Optiemus will design, build, and sell Android-based, BlackBerry-branded handsets in India, Sri Lanka, Nepal, and Bangladesh. BlackBerry says the deal conforms with India's "Make In India" program, which requires the creation of local jobs and facilities. Optiemus did not immediately announce any new smartphones under the BlackBerry brand. The move is strategically important for BlackBerry because it now has distribution channels into the world's three largest smartphone markets: China, India, and the U.S. TCL, which distributes BlackBerry devices to North America, is expected to fully reveal the BlackBerry Mercury smartphone later this month at the Mobile World Congress trade show.


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