Motorola: Wearables Don't Have Enough Appeal

[cdmagurus.com]

Motorola does not plan to launch new smartwatches alongside the debut of Android Wear 2.0 early next year, reports The Verge. Shakil Barkat, Motorola's head of global product development, indicated the company will not release new hardware once Google's revised wearable platform hits the street. Motorola doesn't "see enough pull in the market to put [a new smartwatch] out at this time," said Barkat, though Motorola may revisit smartwatches down the road. "Wearables do not have broad enough appeal for us to continue to build on it year after year." Motorola's last wearable was the Moto 360 smartwatch, which debuted in September 2015. Since then, the company has focused chiefly on its mobile phones. Motorola hasn't written off wearables completely. "We believe the wrist still has value and there will be a point where they provide value to consumers more than they do today," noted Barkat. Huawei, too, has said it won't make more Android-based smartwatches, and Samsung swore off Android Wear in favor of its own Tizen platform some time ago. Google delayed the launch of Android Wear 2.0 from September to early in 2017.


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