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View Full Version : Apple insider says demand is dwindling because the iPhone 7 is boring



Wireless News
11-15-2016, 03:30 PM
Have we reached peak iPhone 7 already? Apple kicked off-iPhone 7 sales almost two months ago and saw incredible demand in spite of critics, who said the device was a “boring” update. Apple sold out of initial stock rather quickly-and struggled to meet demand both in the US and in the numerous other markets where the phone was released. But an Apple insider with a very good track record when reporting on Apple’s every move now claims that we’re already past peak iPhone 7, and sales will now begin to-decline. DON’T MISS:- The 5 best new features coming to your iPhone in iOS 10.2 KGI Securities analyst Ming-Chi Kuo said in a note to investors that demand for the iPhone 7 and iPhone 7 Plus has peaked, and Apple’s suppliers will decrease their iPhone shipments by as 5% to 15% in November and December. Is the new iPhone-boring after all? “As the 4.7-inch iPhone 7, which accounts for a higher share of iPhone shipments, is in stock in the main global markets, we believe overall iPhone shipments have peaked,” Kuo said in the note seen by MacRumors . “We think iPhone shipment forecasts will be revised down due to: (1) lower-than-expected demand due to a lack of spec surprises in the 4.7-inch iPhone 7; and (2) shorter times for delivering online orders of 5.5-inch iPhone 7 Plus, which implies slowing demand. We note that the out-of-stock phenomenon also results from fixed capacity, and is not only due to robust demand.” Kuo also said that the out-of-stock phenomenon that Apple experienced after the launch of the iPhone 7 can be explained by limited-supply-rather than robust demand. The analyst expects Apple sell fewer-iPhones on-year in the fist quarter of 2017 due to lower-than-expected demand and increased competition in China. Early reports indicated that Apple’s iPhone 7 launch may be comparable to the iPhone 6s' -launch last year. Apple, however, did not confirm these estimates, as it stopped announcing iPhone launch numbers. A different report a few days ago indicated that Android has been making gains at the expense of the iPhone. At the same time, however, there are more documented Android switchers than ever .

More... (http://news.yahoo.com/apple-insider-says-demand-dwindling-because-iphone-7-191820325.html)