Media companies want U.S. to force AT&T-Time Warner to share customer data

[Wireless News]

http://l1.yimg.com/bt/api/res/1.2/_UVJW6_wD2tFBBZbLa1x6A--/YXBwaWQ9eW5ld3NfbGVnbztmaT1maWxsO2g9ODY7cT03NTt3PT EzMA--/http://media.zenfs.com/en_us/News/Reuters/2016-10-26T212347Z_1006950002_LYNXNPEC9P1QC_RTROPTP_2_CBUS INESS-US-TIMEWARNER-M-A-AT-T-DATA.JPG (http://news.yahoo.com/media-companies-want-u-force-t-time-warner-212253398--finance.html)NEW YORK/WASHINGTON (Reuters) - Media companies plan to ask U.S. regulators to force AT&T Inc and Time Warner Inc to share their trove of customer data if the telecom and content companies merge, fearing the combined behemoth would have an unfair advantage selling targeted mobile advertising, a handful of media executives told Reuters this week. Customer data has become a key to the media industry's future as TV networks strive to provide the same kind of advertising as digital companies like Alphabet's Google and Facebook Inc , which tailor pitches according to what they know about their customers. AT&T's proposed $85 billion acquisition of Time Warner would give the media company's networks, such as HBO, Cinemax and Turner, potentially unprecedented data about viewers who have AT&T cell phones and DirecTV accounts.



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