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View Full Version : Google starts big advertising push round new Pixel phone



Wireless News
10-07-2016, 02:00 PM
http://l3.yimg.com/bt/api/res/1.2/wpZXTPb4smbBtA5DcqUORQ--/YXBwaWQ9eW5ld3NfbGVnbztmaT1maWxsO2g9ODY7cT03NTt3PT EzMA--/http://media.zenfs.com/en_us/News/Reuters/2016-10-07T174131Z_1_LYNXNPEC961E0_RTROPTP_2_TECHNOLOGY.JP G (http://news.yahoo.com/google-starts-big-advertising-push-round-pixel-phone-174131669--finance.html)Google's new "Pixel" smartphone is off to a fast marketing start with $3.2 million in television ads in two days since it announced the upcoming launch, and ad executives expect Google to spend hundreds of millions more to keep up with rivals Samsung Electronics and Apple Inc . Google's launch of the first phone it has designed itself puts it in direct competition with the two dominant smartphone makers, which each market heavily. While Google's brand is known around the world, and its Android operating system powers most of the world's smartphones, including Samsung's, it is not known as a consumer goods maker.



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