Note 7 fallout: Survey says 34% of current customers won’t buy another Samsung phone

[Wireless News]

Samsung's September-quarter earnings managed to remain strong -despite the current Galaxy Note 7 debacle thanks to strength in Samsung's other divisions. That's the good news. The bad news is that the long-term effects of Samsung's Note 7 nightmare could be severe. The South Korean company's latest flagship smartphone shipped with a defect in some units that has been causing them to explode, often injuring people and destroying property in the process. As a result, Samsung had no choice but to issue a global recall and replace the 2.5 million Galaxy Note 7 phones it initially shipped to distributors. The company has seemingly done its best to move quickly and replace potentially defective phones, but a new study suggests that a big chunk of users plan to abandon the brand regardless. DON'T MISS:- Some companies are threatening to fire workers who buy an iPhone 7 Mobile e-commerce solutions provider- Branding Brand conducted an online survey late last month in an effort to determine just how much of an impact the exploding Galaxy Note 7 debacle might have on Samsung. The online survey had 1,000 respondents, all of which were current Samsung phone owners who lived in the United States. Among the respondents, a whopping 34% said that they would not buy another phone from Samsung in light of-the issues that have faced the Note 7. Of those customers, an overwhelming majority — 81% — said that they have always owned Samsung phones or other Android phones in the past. Adding to the bad news-for Samsung is the fact that this survey was conducted before news hit that a "safe" Galaxy Note 7 phone that was issued as a replacement burst into flames aboard an airplane earlier this week. The survey found that 51% of respondents who are leaving Samsung plan to purchase an Android smartphone from another vendor. Meanwhile, 34% said that they planned to leave the Android ecosystem completely and instead purchase an iPhone.

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