An Empire Built On Ruthlessness And Cans: The Bizarre Story Of Beats

[Wireless News]

http://l2.yimg.com/bt/api/res/1.2/fABgJX1ycYEnG.QXO1DTrg--/YXBwaWQ9eW5ld3NfbGVnbztmaT1maWxsO2g9ODY7cT03NTt3PT EzMA--/http://media.zenfs.com/en-US/homerun/video.woven.com/5dbfbd752a6dbfa6cefa044648ce35f4 (http://news.yahoo.com/empire-built-ruthlessness-cans-bizarre-162057012.html)The official story behind Beats is straightforward: Music impresario Jimmy Iovine and titan of rap Dr. Dre viewed Apple’s cheap earbuds with scorn and decided, if their music was going to get stolen, then at least the thieves should listen to it with the best equipment possible. After consulting with some of the hottest artists of 2006, Iovine and Dre launched Beats. What isn’t mentioned in that tale of “how it all began” is Monster Cable, the company which did the actual engineering of the headphones.



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