Walmart Kicks Off Walmart Pay Trial In Alabama

[cdmagurus.com]

Walmart today launched its mobile payment service, Walmart Pay, at 120 of its retail stores in Alabama. The service, announced late last year, works with Android and iOS smartphones. Rather than rely on NFC or MST for tap-and-go transactions, Walmart Pay involves the Walmart mobile app. Customers can add most any credit or debit card to the Walmart app for purchases. At checkout, users need to open the app and launch the camera. Using the camera, customers scan a code displayed at the register. This activates the transaction. The associate scans and bags the items and the final amount due is taken from the credit/debit card associated with the app. Customers will receive an electronic receipt that is saved in the app. Walmart initially expected to deploy the technology around the country by mid-year, but Alabama is the first statewide deployment so far. Apple Pay, Samsung Pay, and Android Pay all allow users to tap their phones on retail payment terminals to make purchases. Walmart has resisted supporting these competitive mobile payment services in favor of its own. CurrentC, another mobile payment app developed by the Merchant Customer Exchange, was recently cancelled. Apple and Google have both outlined plans to expand their mobile payment services to the web in the months ahead.


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