Verizon and Hearst to Create Mobile Content for Millennials

[cdmagurus.com]

Verizon Communications and Hearst today announced a new partnership that will eventually see original video content delivered to millennials via their phone. The Verizon Hearst Media Partners program will commence in the months ahead with two dedicated channels, one covering music, politics, military, food, and faith, and the second providing humorous takes on breaking news. More channels are in the works. The video content will chiefly be streamed through Verizon's go90 mobile video service, but will also be made available to TVs and PCs. Hearst publishes magazines such as Cosmopolitan and Elle, and has a stake in TV networks including ESPN. The companies are hiring new management and staff for the 50-50 joint venture. They didn't say exactly when programming will launch.


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