AT&T Targets Sprint, T-Mobile, Verizon with Switching Offer

[cdmagurus.com]

AT&T today said it will pay customers of competing networks up to $650 per line to switch to AT&T. The latest tactic hopes to woo Sprint, T-Mobile, and Verizon Wireless customers by offering to cover their fees. In order to be eligible for the credit, people need to purchase a new device through AT&T's Next installment plan, activate a new line of post-paid service, and port their number from Sprint, T-Mobile, or Verizon. The program also requires people to trade-in their old phone. The trade-in will garner in-store credit towards the new device or an AT&T Promotion Card. Once customers receive the final statement from their previous carrier, they can submit the bill to AT&T, which will send an AT&T Promotion Card or Visa pre-paid card to cover the unpaid balance. The total amount of credit awarded between the trade-in and ETF is $650. AT&T says the deal can be combined with it current buy-one, get-one offer, as well as the AT&T Unlimited plan available to DirecTV and AT&T U-verse TV subscribers.


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