UMG and iHeartRadio will bring virtual reality to some concerts this year

[Wireless News]

http://l.yimg.com/bt/api/res/1.2/8wozQy_.5vhIxap8uYXslg--/YXBwaWQ9eW5ld3NfbGVnbztmaT1maWxsO2g9ODY7cT03NTt3PT EzMA--/http://media.zenfs.com/en-US/homerun/verge.vox.com/fbb1a0eabae8165ea8a70e0677657391 (http://news.yahoo.com/umg-iheartradio-bring-virtual-reality-185901222.html)The companies say the partnership will make live music-based "immersive VR experiences" accessible to large US audiences for the first time. There are two different ways iHeartRadio and UMG plan to integrate VR into live shows. First, there will be a virtual reality "experience" tied to one UMG artist at every "major marquee iHeartMedia event" like the iHeartRadio Music Awards, the iHeartRadio Music Festival, and the iHeartRadio Jingle Ball Tour.



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