Google to follow in Apple’s footsteps again

[Wireless News]

A new report from The Information relays that Google is looking to take a page out of Apple’s operational playbook. According to Amir Efrati, Google has been eyeing the possibility of manufacturing chips based on their own in-house designs, similar to what Apple currently does with its series of Ax processors. The purported goal behind-Google’s new strategic initiative is-to help-“bring more uniformity to the fragmented universe of Android phones.” In doing so, Google is hoping that Android devices can better compete-with Apple “at the high end of the market.” As Samsung’s recent sales woes have demonstrated, selling Android devices in volume is one thing, selling Android devices at the same pricepoint as Apple’s iPhone is a far more daunting challenge.

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