Sprint to Raise Price of Unlimited Plan to $70

[cdmagurus.com]

Sprint today said it will raise the cost of its Unlimited plan from $60 to $70 per month beginning Oct. 16. The company said customers who want to take advantage of the $60 Unlimited plan price point need to sign up by Oct. 15. "At $70 a month, Sprint still beats the competition. Rather than increase the price without warning, we want to give customers one last chance to take advantage of the $60 rate," said Sprint CEO Marcelo Claure. Customers who already enjoy the $60 Unlimited plan will be able to keep their current pricing even when upgrading to new devices. To qualify for the Unlimited plan, customers must purchase their device through iPhone Forever, Sprint Lease, Sprint Easy Pay, full retail, or bring the own. Sprint is still offering to pay the phone/contract balance to new customers who switch.


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