Verizon's Mobile Video Offering to Be Partially Supported

[cdmagurus.com]

Verizon Wireless is preparing to release an over-the-top mobile video service this summer and it will be supported by sponsored data. This means Verizon's wireless customers will be able to enjoy at least some of the programming without it counting against their monthly data bundle. "Ad-sponsored data is part of the product offering," confirmed Verizon EVP Marni Walden. Walden's comments bolster those made by Verizon CFO Fran Shammo last month. Verizon has been relatively quiet about the forthcoming service, but Shammo said that, in essence, advertising will help cover the costs of delivering over-the-air video to its wireless subscribers. It will be available to Verizon and other wireless consumers via WiFi and LTE. The service will feature content from ESPN, CBS, Disney, and other sports channels. Verizon hasn't said when it will officially launch.


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