Wireless News
06-12-2015, 07:40 PM
http://l2.yimg.com/bt/api/res/1.2/vxbVKzBwzhzyWXWWNPACQg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2015-06-12T223314Z_1_LYNXMPEB5B11K_RTROPTP_2_BLACKBERRY-GOOGLE-ANDROID-EXCLUSIVE.JPG (http://news.yahoo.com/blackberry-move-embrace-android-may-bring-unexpected-reward-223314071--sector.html)By Euan Rocha TORONTO (Reuters) - BlackBerry Ltd's move to embrace Android may be aimed at lifting revenue from its software and device management segment, but analysts say it may inadvertently give its device arm a fillip and a new lease on life. "From the standpoint of marketing, this is a great way for BlackBerry to get visibility. It really doesn't hurt them much, and the upside is high," said Rob Enderle, who runs technology consulting firm Enderle Group.
More... (http://news.yahoo.com/blackberry-move-embrace-android-may-bring-unexpected-reward-223314071--sector.html)
More... (http://news.yahoo.com/blackberry-move-embrace-android-may-bring-unexpected-reward-223314071--sector.html)