Sony’s Crackle is about to make its big move to win cord cutters’ hearts

[Wireless News]

If the shift to Internet TV can be said to represent something of a modern-day Gold Rush, the-wave of prospectors scrambling to strike it rich includes companies like Crackle, Sony Picture-Television’s Web TV site that made its first standalone pitch to advertisers this week. As part of-that presentation, Crackle also teased an extensive lineup of original programming – the-implication being that the space already dominated by heavyweights like Netflix and HBO-still-has room for upstarts armed with fresh content. -RELATED:-Cord cutters are loaded with TV streaming options – here’s everything you need to know The “gold” Crackle is hunting for: Fresh eyeballs that will stick around to consume its growing-slate of programming, since the company — whose ad-based content doesn’t require

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