YouTube Kids Ads Called Out for Tricking Children

[Wireless News]

http://l1.yimg.com/bt/api/res/1.2/B4.b.TmthnKrkh7gYRKn6w--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en-US/homerun/techmedianetwork.tomguide.com/ee0630de56de238e350bfd9c74b173a3 (http://news.yahoo.com/youtube-kids-ads-called-tricking-165355523.html)YouTube Kids is an app for iOS and Android that targets the preschool set with a wide selection of free clips of cartoons, educational programs and other generally anodyne content. The Georgetown Law Institute for Public Representation, along with eight children's advocacy groups, penned a document entitled "Request for Investigation into Google's Unfair and Deceptive Practices in Connection with its YouTube Kids App" to the FTC. Google advertises YouTube Kids as an app "designed for curious little minds to dive into a world of discovery, learning and entertainment." While its content matches its mission statement, Georgetown Law argues that some of the content blurs the line between entertainment and commercial. These reviewers often receive products directly from the companies they review, and do not disclose this information in a way that very young children can understand.



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