MediaTek to Brand Processors Under 'Helio' Name

[cdmagurus.com]

MediaTek is slowly introducing a new brand name for its mobile processors. Moving forward most of its smartphone and tablet chips will be branded under the name Helio. The company showed off the first two such processors this week, the Heiio X and Helio P series. The Helio X is being marketed as an "extreme performance" chip targeted at flagship multimedia devices. The Helio P is being marketed as a "premium performance" chip meant to deliver solid computing power but also excellent battery life. Think of Helio to MediaTek as Snapdragon is to Qualcomm. MediaTek will have more to say about the Helio brand and lineup later this year.


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