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View Full Version : Jony Ive reportedly boasts that the iWatch will do to Switzerland what the iPhone did



Wireless News
09-04-2014, 10:30 AM
http://l3.yimg.com/bt/api/res/1.2/mSiGX57pJzbLYgOA.IFNMQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/iwatch-concept-martin-hajek-4.jpg (http://news.yahoo.com/jony-ive-reportedly-boasts-iwatch-switzerland-iphone-did-141135454.html)In a new piece on tech and fashion, The New York Times-also looked at Apple-since it’s-one of the companies that’s expected to launch a fashionable smart wearable device soon. The piece is notable because it revealed that Apple’s design chief Jonathan Ive thinks very highly of the soon-to-be-unveiled smartwatch-and he sees-it as a danger for those gorgeous but dumb watches coming out of Switzerland. FROM EARLIER: It looks like the iWatch still isn’t close to being ready for mass production “According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder



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