BlackBerry loyalty hits a new low in the UK as users switch to iPhones

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/GcqEiszx8rhZ4mlrl4bHyA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/blackberry-sign-233.jpg (http://news.yahoo.com/blackberry-loyalty-hits-low-uk-users-switch-iphones-150925779.html)BlackBerry’s stock may be on the rise, up 36% so far in 2014 as of Monday’s close, but brand loyalty in the United Kingdom has seemingly-hit an all-time low. According to a new note from CashForPhonesComparison.com, which compares more than 35 used mobile phone buying-services in an effort to get customers the best price on their trade-ins before they upgrade to a new handset, only about 8% of consumers who use the site to trade in a used BlackBerry say they plan to purchase another BlackBerry device. Instead, the overwhelming majority — a staggering-66% — say they intend to upgrade from a BlackBerry device to an iPhone. Among the 66% looking to switch to an iPhone, the majority (42%) planned



More... (http://news.yahoo.com/blackberry-loyalty-hits-low-uk-users-switch-iphones-150925779.html)