The Fire Phone’s best feature may also be a crazy invasion of privacy

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/ZIOiL.H4DzmjSiw7DYGbRA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/amazon-fire-phone-official-1.jpg (http://news.yahoo.com/fire-phone-best-feature-may-crazy-invasion-privacy-174328125.html)The newly unveiled Fire Phone has at least one interesting feature – the smart, cloud-based Firefly assistant that can recognize objects, text, languages, TV shows and music tracks – that also happens to be a potentially major invasion of privacy, VentureBeat says. The Firefly feature uses the same dedicated physical button that the camera app uses to capture pictures and sounds and upload them to the cloud, where Amazon’s processing power can help it recognize products, songs, TV shows, find phone numbers, QR codes and deliver results. But until the user actually deletes all the data Amazon collects during regular Firefly usage, that data actually remains on Amazon’s servers, helping the giant retailer better understand the customer and enhance its



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