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View Full Version : Toshiba's new Windows tablets bet on low prices to sway buyers



Wireless News
05-27-2014, 10:00 AM
http://l3.yimg.com/bt/api/res/1.2/cyiP67h8TiyN_TBJEXe9ww--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/The%20Verge/toshibatabs-560-3.jpg (http://news.yahoo.com/toshibas-windows-tablets-bet-low-prices-sway-buyers-120005822.html)By all accounts, Windows tablets have yet to catch on in the mainstream market in the way the iPad or smaller Android tablets have, despite efforts from numerous manufacturers including Microsoft itself. But that isn't stopping tablet makers from pressing on, and today Toshiba released the Encore 2, its latest Windows 8 tablet effort. Toshiba is taking the same strategy that made customers first take notice of Android tablets: it's pricing the Encore 2 at $199 to start, a drop of $130 from-last year's model and lower than similar efforts from-Lenovo and-Dell. Android tablets didn't get much traction with customers until the-Nexus 7 came along in 2012 at a starting price of $199.



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