T-Mobile Files Cease and Desist Against Verizon Over Ads

[cdmagurus.com]

T-Mobile today said it has taken legal action against Verizon Wireless for what it claims are misleading advertisements. Verizon has run a series of TV commercials that pit the nation's four largest network footprints directly against one another via coverage maps. According to T-Mobile, Verizon is minimizing T-Mobile's actual coverage. "Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said T-Mobile CEO John Legere. "So we're setting the record straight - both by demanding an end to the misinformation, and by going straight to the people with the truth." T-Mobile filed a cease and desist demanding that Verizon halt the network map advertising campaign. It accuses Verizon of "cherry-picking a single network technology to depict in its ads rather than accurately reflecting the many technologies widely in use today." T-Mobile is launching a new ad campaign of its own in order to combat Verizon's ads.


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