As smartphones control cars, your ecosystem decision carries even more weight

[Wireless News]

http://l2.yimg.com/bt/api/res/1.2/uSpthQVx72NEf3CnEacfdA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/pup_bmw.jpg (http://news.yahoo.com/smartphones-control-cars-ecosystem-decision-carries-even-more-171505204.html)Think buying all news apps is a pain? Try buying a new car. For years, the switching costs involved in changing from one handset to another was little more than an hour’s wait — you know, for that painfully slow contact transfer procedure to finish up over Bluetooth. Phones made calls, sent texts, and if you were lucky, treated users to a game of Snake. Today, things are far different. The ecosystem war isn’t a new one. I’ve long since argued that Apple’s greatest weapon was its ability to foresee the value of entrenchment long before its primary rivals. Buying an iPhone isn’t just buying a cellular device from a company in Cupertino; it’s buying into an entire ecosystem —



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