HTC may shock the world with its smartest move in years

[Wireless News]

http://l.yimg.com/bt/api/res/1.2/p6X8e7estw2_hTcu5f.jXA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/htc-peter-chou-2.jpg (http://news.yahoo.com/htc-may-shock-world-smartest-move-years-193032301.html)In Barcelona’s Mobile World Conference, there was something that the industry has not seen in three years: Buzz about HTC. In particular, there was speculation that HTC was gearing to launch a 13-megapixel camera phone under $300 in Asia. According to GSMArena, Chinese media has now pegged the launch price of the HTC Desire 816 at 1,800 yuan, which comes out to just a bit under $300. Diving this low just might be the shock therapy that HTC needs. The old strategy of pricing premium models above $650 and “budget” phones around $500 stopped working a long time ago. HTC cannot compete effectively with Asian super budget brands like Micromax and Karbonn. They are flooding the market with models like



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