BlackBerry CEO assails T-Mobile US promo as 'ill-conceived'

[Wireless News]

http://l2.yimg.com/bt/api/res/1.2/XFNR81MK07ItzIGXhfohzA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2014-02-18T214736Z_1_CBREA1H1OJF00_RTROPTP_2_CTECH-US-BLACKBERRY-TMOBILE.JPG (http://news.yahoo.com/blackberry-ceo-assails-t-mobile-us-promo-39-214736776--sector.html)BlackBerry Ltd Chief Executive John Chen fired a salvo at T-Mobile US Inc on Tuesday, calling ill-conceived a promotion run by the company that encourages customers using BlackBerry smartphones to upgrade to iPhones. T-Mobile US, which is majority owned by Deutsche Telekom AG, sent out emails to some of its customers last week, pitching them free iPhone 5s and touting the promotion as a "great offer for BlackBerry customers". That sparked a brouhaha in social media forums after some of the telecom company's loyal BlackBerry client base reacted angrily to the offer, which they perceived as a slight. The backlash prompted T-Mobile US Chief Executive John Legere to respond publicly.



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