Chastened HTC turns to cheaper smartphones in search for profit

[Wireless News]

http://l.yimg.com/bt/api/res/1.2/wKIkOOG6xFBI4.K3BW.GuQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2014-02-09T211457Z_2_CBREA181N0900_RTROPTP_2_CBUSINESS-US-HTC-STRATEGY.JPG (http://news.yahoo.com/chastened-htc-turns-cheaper-smartphones-search-profit-211430766--sector.html)By Michael Gold and Sinead Carew TAIPEI/NEW YORK (Reuters) - Smarting from growing losses, Taiwanese phone maker HTC Corp says it will expand its range of cheaper products as it fixes off-target marketing for its premium smartphones. Muscled off-track by fast-growing Chinese rivals like Xiaomi Inc as well as giants like Samsung Electronics Co and Apple Inc, HTC is seeking to reverse a two-year sales slump matched by an 80 percent drop in its share price. We missed a huge chunk of the mid-tier market," said co-founder and Chairwoman Cher Wang, speaking to Reuters in New York last week alongside Chialin Chang, HTC's

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